Native Advertising

When your business uses native advertising from Nuleaf Marketing Solutions then your ads are embedded inside of trusted content. Similar to social media ads, native ads are placed inside of other types of content. While social ads show up on your social media feed, native ads are usually placed inside of news articles under a heading like “suggested content”.

Native ads fall into a few different categories according to the Interactive Advertising Bureau: Story Ads, Video Ads, Product ads, and App Install ads. Unlike display ads that show outside of content, native ads are inside of content which means they are much more likely to be clicked.

By The Numbers

Mobile native spend doubled from 2018 – 2020
Native ads are 27% more trusted than social
44% of viewers trust native ads on news sites
Purchase intent increases 18% for native ads
Engagement rates on native are 20-60% higher than display
CPC drops by 36% for native campaigns that run at least 6 months

What Can Native Do For You

Some Reasons Businesses Use Native

Higher Visibility

Native ads organically blend into a website's own content, so users are less likely to ignore those ads. The result is higher intent to purchase. These ads typically get more attention than other types of ads.

Reach New Audiences

The primary reason that businesses use native is because they are looking for further opportunities outside of regular digital ads. Consumers experience what is called ad fatigue. This has the potential to make certain ads perform more poorly over time. If you are running into problems with traditional online advertising not working, then it might be time for you to consider native.

More Relevant

Although native ads may look like natural content, studies show that consumers see native ads for what they are -- ads. People are at ease when they see native ads because they typically see them immediately after reading through a trusted news article or blog post.

Right For Your Business?

Not every business will benefit from native advertising. And indeed native advertising requires much more work to pull off properly. While a regular programmatic ad can just point to your homepage, native ads typically need to point to an authoritative page on your website. Not every business has the resources needed to built out this type of page on their website, but traditionally the sectors that excel in this area are banking, education, healthcare, education, and non-profits.

Most small businesses will find that native ads don’t work well for them because it is not a branding tool. Again, native ads are not for branding your business. Most native ads won’t make consumers think about your business when they see them, but will make them curious to click the ad (at which point they will learn about your business or service). If it’s branding that you need then you should focus on display or social marketing. But if you’re looking to drive traffic to a page on your website then native can work very well.